Everyone Loves Lucy

Marketing firms and PR companies can’t depend on commercials and print ads the way they used to. Instead they look for an experience one will never forget. A public relations firm requested three drag queen Lucille Ball impersonators to help promote “Ginger Lime” the newest flavor of Sparkling Ice, sugar-free beverage. Screaming Queens is a perfect resource for outrageous experiential marketing, we were thrilled to be involved.

Because repetition makes an bold impact we custom designed the costumes and wigs to assure we had an identical trio. For two days our Lucy triplets made surprise visits to major New York media companies such as Glamour, Good Housekeeping, Health, Self, and Thrillist. The ladies made quite a splash, posed for a lot of selfies, and, of course, gave out a lot of delicious Lime Ginger Sparkling Ice!

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